Online Reputation and Review Management

How To Get More 5-Star Reviews & Amplify Your Brand

Almost Everyone Reads Reviews Before dining or shopping, 93% of U.S. consumers check online reviews at least some of the time.
	Reviews Are Trusted 72% of consumers trust online reviews as much as recommendations from friends and family.
Reviews Are Influential 4 out of 5 consumers have reversed a purchase decision based on negative online reviews.
	Good Reviews Are Under-Represented Unhappy customers tell an average of 24 people about their experience. Happy ones tell 15 people.
Good Reviews Are Waiting to Happen 90% of typical U.S. consumers read online reviews; 6% write them.

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Reasons Why Happy Customers Don’t Write Reviews

> Writing reviews is too tedious
> I forgot to write the review
> I have no time
> No one asked me
> I didn’t even think about it
> I don’t know where to write the review

How to Convert More Happy Customers Into Reviewers

Step 1. - Ask them to write a review

Step 2. - Make the process easier

Step 3. - Follow up with them in a convenient way

The Reputation Solution: A "Review Funnel"

How a Review Funnel Works

1) Ask and remind customers to share their experience online
2) Drive customers to a destination designed to convert them into reviewers
3) Guide each reviewer through selecting the best review site and completing a review