Pay Per Click (PPC)
A well thought out, properly executed AdWords pay-per-click campaign can generate a flood to traffic to your website and driving leads and sales. Only those who actually clicked on your ad are taken to your website, or directed to call your business.
What is Pay-Per-Click Advertising?
Pay-Per-Click (PPC) Advertising is a strategy of advertising using search engines and social media websites. You set a monthly budget with Google, and each time your advertisement is clicked, Google will charge your budget. You can target a very specific audience with PPC ads, and when properly utilized, this can generate new customers.
Pay-Per-Click advertising is advantageous because it utilizes the fact that customers are actively seeking some product or service or information online, and puts your advertisement in front of people who are actually looking for you. Research has shown that PPC ads do get clicked on, much more than any other forms of digital advertising. People don’t mind being advertised to, so long as the advertisement is relevant to their searches.
What does this mean for you?
So what if you are an entrepreneur building a brand new web site? It is unlikely that you can get to the top of page one overnight. Pay-Per-Click (PPC) is a great way to start getting noticed right away. It takes a while to build a reputation. Since the formula is fresh content plus relevant information plus reputation, you need to start introducing your company online. PPC campaigns allow you to target specific phrases that can be locally targeted, specific to your industry jargon, focused on layman’s terms, and any combination of these to reach your audience with the news that there is a new game in town.
When creating a PPC campaign, it is important to keep in mind just what your customers are looking for. When you are choosing keywords, you need to ask yourself what problems your customers are trying to solve, and how they will go about looking for a solution. What circumstances do people find themselves in when they need you? Don’t forget to put yourself in your customer’s shoes and imagine what information they are seeking.
Many long-standing companies with well-established web presences use Pay-Per-Click advertising campaigns to launch new product lines, promote special sales, and announce new locations. These companies are often using PPC in conjunction with on-going SEO campaigns to form a carefully prepared Search Engine Marketing strategy.
What do clicks cost?
Lets see what the Chief Economist at Google has to say about that.
We can help!
The more knowledgeable you are in online marketing, the more successful your campaign will be. This is where we come in; we at Edwad Langer Marketing & Strategy have a lot of experience and expertise with building Pay-Per-Click advertising campaigns. The field of Search Engine Marketing, Search Engine Optimization and Pay-Per-Click has a bit of a reputation for service providers using smoke and mirrors to vaguely suggest value. We are looking to evaluate your needs and craft an online marketing strategy that promotes your business online and results in leads and sales. We work to provide you with recommendations that are driven by data and we adapt the strategy as needed to meet your goals. SEM needs to be a collaborative process and we are here for you.
We've got our sleeves rolled up. Let's get to work.
